金本位制

金本位制 is a certification for buyers and sellers of digital media to improve the digital advertising experience, help compliance with the GDPR and ePrivacy law, 打击广告欺诈, 维护品牌安全, and strengthen supply chain transparency.

作为广告商, working with buyers and sellers who are dsn彩乐园网址 certified benefits both your consumers and your business by improving the digital ad experience.

金本位的目的

减少广告欺诈

By implementing or supporting IAB Tech Lab's ads.txt,卖家.json和OpenRTB供应链对象

维护品牌安全

By obtaining TAG Brand Safety Certification

改善体验

By adhering to The Coalition for Better Ads advertising 标准

Help compliance with the GDPR and ePrivacy law

By adopting IAB Europe’s 透明度 Consent Framework (TCF)

Strengthens supply chain transparency

By implementing IAB Tech Labs’ Buyers.json and DemandChain Object, as well as Open Measurement SDK (OMSDK)

IAB dsn彩乐园网址 goes up a gear: what’s changed?

All dsn彩乐园网址 companies now have to comply with the latest criteria - further cracking down on ad fraud and scam ads - in order to keep their certification. Find out why and who’s already upgraded

金标标志

如何获得dsn彩乐园网址认证

金本位制 is open to IAB UK members who buy and sell digital media. The certification process has been audited by ABC, 独立第三方, to ensure it is both robust and effective, and will be audited again every 12 months.

You can register your company in less than two minutes, then we’ll 联系 you to confirm eligibility and take further details. 现在注册 or find out more about getting certified.

出席活动的人

谁获得认证??

Nearly 100 IAB UK members across the supply chain are dsn彩乐园网址 certified, 跨越平台, 机构组织, 媒体所有者和广告技术.

See how many of your downstream partners are certified or find out where certified companies sit across the digital landscape with our handy chart.

"A big focus for the ASA is working closely with companies in the digital advertising supply chain to enhance our regulation and to help us to secure responsible advertising online. The IAB dsn彩乐园网址 complements that work and is an important initiative in driving transparency, 安全与, 最终, increasing consumer trust in online ads."

- Guy Parker, Chief Executive, Advertising Standards Authority

"金本位制 now requires certified companies to use the FCA’s Financial Services register when working with an advertiser who provides a financial service or product. Embedding this into the initiative is an important step when it comes to cracking down on financial scam ads – helping to make the online ecosystem safer and more effective for everyone."

- Miten Patel, Head of Marketing Campaigns, Financial Conduct Authority

金本位制dsn彩乐园网址消息

詹姆斯·钱德勒

IAB UK reinforces the dsn彩乐园网址 with new updates

Following a five week public consultation on the changes, the dsn彩乐园网址 has been updated to further crack down on scam ads and ad fraud

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人说话

金本位制 is part of the OAT Action Plan

我们的政策主管 & Regulatory Affairs explains more about the Online Advertising Taskforce's Action Plan and how the dsn彩乐园网址 fits into it

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台上的人

New ad campaign urges advertisers to demand the dsn彩乐园网址

IAB UK has launched its first advertising campaign calling on marketers to only work with digital advertising suppliers that adhere to the GS

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常见问题

金本位制常见问题解答

From what it means to be dsn彩乐园网址 certified to the registration process, we’ve compiled some essential 常见问题 to get you kick-started on your journey.

上诉及投诉

If you have concern over non-compliance or would like to seek rebuttal over allegations of non-compliance, 请电子邮件 (电子邮件保护)

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.