All about 游戏
“游戏 is no longer a test and learn addition at the bottom of the media plan”, declared James Chandler, IAB英国的首席营销官, at 游戏 Upfronts 2023. The immersive nature of in-game advertising, combined with its high attention rates and diverse audiences have resulted in the channel becoming an established part of many advertisers’ strategies. Brands that are entering this space in the right way are working with creators to achieve authenticity, add value to the gaming experience, and stand out via immersive, playful creative. So what do you need to know to play it right? Here we pull together 研究, case studies and advice from IAB UK and our members to help you harness gaming effectively.
开始
游戏 Upfronts
Every October, 游戏 Upfronts brings together leading players in this space to share new launches, valuable insights and advice on all things gaming
了解更多
IAB的指南针: 游戏
According to IAB的指南针, gaming ad spend in the UK could reach £2.到2026年将达到960亿美元. Explore the report and find actionable recommendations
了解更多
的证据
A hub of effectiveness 研究 and real-life case studies with brands including Tesco and Levi’s to help inspire your in-game strategy
了解更多
游戏 & Esports Advertising Framework
As the gaming advertising market experiences rapid growth, we collaborated with our members and industry partners from the UK, 欧洲, and the US to develop a consolidated advertising framework for gaming and esports. Our objective is to enhance communication and facilitate clearer interactions throughout the advertising supply chain, fostering sustainable and efficient growth as the gaming ad market continues to evolve.
游戏指南
Produced in collaboration with the IAB UK 游戏 Group, our 游戏指南 addresses essential elements that advertisers must be aware of to execute successful gaming campaigns. Gain insights into audiences, 格式, 和指标, along with strategies to enhance your messaging within the gaming community. This comprehensive guide encompasses advertising prospects within the game, around the game, and beyond the game.
我们的成员 on gaming
The IAB UK 成员库 provides a platform for our members to exchange blogs, 研究, 事件, 和更多的. Take a comprehensive exploration of the gaming world and discover how it can elevate your brand by delving into our members' insights now.